This book provides an introduction to the Human Centred Design of autonomous vehicles for professionals and students. While rapid progress is being made in the field of autonomous road vehicles the majority of actions and the research address the technical challenges, with little attention to the physical, perceptual, cognitive and emotional needs of humans. This book fills a gap in the knowledge by providing an easily understandable introduction to the needs and desires of people in relation to autonomous vehicles. The book is "human centred design" led, adding an important human perspective to the primarily technology-driven debates about autonomous vehicles. It combines knowledge from fields ranging from linguistics to electrical engineering to provide a holistic, multidisciplinary overview of the issues affecting the interactions between autonomous vehicles and people. It emphasises the constraints and requirements that a human centred perspective necessitates, giving balanced information about the potential conflicts between technical and human factors. The book provides a helpful introduction to the field of design ethics, to enhance the reader's awareness and understanding of the multiple ethical issues involved in autonomous vehicle design. Written as an accessible guide for design practitioners and students, this will be a key read for those interested in the psychological, sociological and ethical factors involved in automotive design, human centred design, industrial design and technology.

This book provides an introduction to the Human Centred Design of autonomous vehicles for professionals and students. While rapid progress is being made in the field of autonomous road vehicles the majority of actions and the research address the technical challenges, with little attention to the physical, perceptual, cognitive and emotional needs of humans. This book fills a gap in the knowledge by providing an easily understandable introduction to the needs and desires of people in relation to autonomous vehicles. The book is "human centred design" led, adding an important human perspective to the primarily technology-driven debates about autonomous vehicles. It combines knowledge from fields ranging from linguistics to electrical engineering to provide a holistic, multidisciplinary overview of the issues affecting the interactions between autonomous vehicles and people. It emphasises the constraints and requirements that a human centred perspective necessitates, giving balanced information about the potential conflicts between technical and human factors. The book provides a helpful introduction to the field of design ethics, to enhance the reader's awareness and understanding of the multiple ethical issues involved in autonomous vehicle design. Written as an accessible guide for design practitioners and students, this will be a key read for those interested in the psychological, sociological and ethical factors involved in automotive design, human centred design, industrial design and technology.

There is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods. This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD. In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design.